Keith Ng, Consulting & Operations in Gametize
Keith Ng (@keizng) co-founded Gametize (with his best friend Damon Widjaja), a digital gamification platform to motivate behaviors through challenges and rewards such as in recruitment, learning & development, and marketing campaigns. Gametize won funding in a reality TV show (Angels’ gate), the People’s Vote in IBM’s Asean Smartcamp 2013, and most recently SBR’s 2015 20 hottest startups in Singapore. Today, the platform is powering fun for 200,000 users today with almost 10 million challenge completions.
Keith was nominated as one of the most influential people in gamification globally by Gamification Summit (2014), as well as the top 100 gamification innovator/consultant by Sparkah. He conceptualized Gametize’s gamification design framework, and speaks on gamification globally, including Gamification Summit, San Francisco, and Loyalty Summit, Mumbai. His interests are in using game thinking and positive psychology to solve engagement problems, and new OBHR frameworks that increases “happiness” for the organizations.
Prior to co-founding Gametize, Keith coded/sold a software at 18, completed his BBM (Finance) and BSc (Information System) on a scholarship by DFS in Singapore Management University, ending his final semester on exchange in Katholieke Universiteit Leuven, Belgium studying arts and the Flemish language. His “Richard Bartle’s Player Type” would be Explorer and Achiever; he hates skipping his Sunday futsal games, and plays Counter-Strike sometimes.
Gamification for HR: Using Game Designs and Thinking to Engage and Motivate Your Employees
*Workshop topic for conference/workshop organizers
In this age of connectivity and social media, orthodox means of recruiting new talent are grow increasingly defunct and L&D managers are struggling to engage existing talent with boring e-learning solutions. This disengagement also extends to other areas such as compliance training, safety and health, innovation management, and culture building.
Gamification is the application of game psychology and game mechanics into real life or non-game settings which has been increasingly used to address the lack of engagement in various businesses today with proven results. In this session, Keith Ng will illustrate how Gametize and other organisations have used gamification to solve different HR issues, and maintain engagement with the best and brightest talent of today.
Points covered and case studies include:
– The psychology and motivation theories behind gamification, and their effect on engagement.
– Key fundamentals of gamification and Gametize’s design framework
– Current trends in gamification for HR in different areas (e.g. L&D), and best practices
– Singtel Case study: How gamification has been applied to recruitment for SingTel’s Management Associate program. SingTel won the best use of social media in HRM Asia in 2014. http://www.slideshare.net/SingtelGroupCareers/singtel-hr-awards
– SMU Case study: How gamification has been applied to engage more than 1,000 students in SMU. SMU’s GameLead won 2 awards at Wharton-Quacquarelli Symonds Stars Reimagine Education Conference & Awards 2015 (http://www.smu.edu.sg/news/2016/01/15/smu-scores-three-awards-oscars-higher-education)
– Gametize Case study: How Gametize has used its gamification technology to attract, review and engage with applicants from the hiring to onboarding.
Probably irrelevant to you. My Bucket Playlist:
1) Play the piano
2) Fly a plane
3) Master ballroom dancing
4) Complete a marathon
5) Ride a Harley
6) Start my own cafe
7) Work for someone awesome
8) Direct a short movie
9) Cook the perfect steak and retire as a vegan
10) Back to being a full-time coder
Definitely irrelevant. 5 random facts about myself:
1) I type only with mainly 2 fingers (2 middle ones), supported sometimes by my 4th fingers
2) I have phobias for deep waters, MRT gantries, fish and chip, and tequila.
3) I have caught dengue, mumps, measles, caffeine poisoning, sustained head injuries resulting in concussions, but still not met chicken pox yet.
4) I can operate the bronco (known as warthog in UK’s military), an armoured vehicle that can swim too. Which is crazy fun.
5) I can bend my fingers in very disgusting ways. Ask me to show you.
And if you are still reading at this point…
It might also interest you that we make about 30,000 decisions on average everyday, and should you decide to contact me: